We help businesses across Northern Ireland rank higher in search, attract more of the right customers and build organic traffic that lasts.
We offer a full range of SEO services for businesses across Northern Ireland and the UK, tailored to your goals and your market.
Full-service SEO strategy built around the Northern Ireland market. We help you rank for the searches your customers are actually making.
Learn moreGet found in the local pack and map results for Belfast, Derry and every town you serve. We optimise your GBP and local signals properly.
Learn moreWe fix the under-the-bonnet issues stopping Google from crawling and ranking your site. Speed, structure, indexing and more.
Learn moreA thorough, human-reviewed audit that tells you exactly what is holding your site back and what to fix first. No jargon, no fluff.
Learn moreSearch is changing. We help your business show up in AI-powered results on Google, Perplexity and ChatGPT before your competitors do.
Learn moreWe set up and interpret GA4 so your data makes sense and informs your decisions. Know where your traffic comes from and what it does.
Learn moreMost businesses in Northern Ireland have a website. Far fewer have one that actually shows up when potential customers go looking. If you are not on page one, you are invisible.
SEO changes that. It puts your business in front of the right people at the right moment, without paying for every click. Unlike ads, organic traffic does not stop the moment your budget runs out.
Talk to usWe keep the process simple and transparent from start to finish.
We learn about your business, your goals and your current situation before recommending anything.
We audit your site and build a strategy tailored to your business, your competitors and your target locations.
We get to work on the recommendations, from technical fixes to content and link building.
Monthly reporting keeps you informed of progress and we continuously refine the strategy based on results.
From sole traders in North Down to growing companies across Belfast, we have experience helping all kinds of businesses improve their search visibility.
Plumbers, electricians, builders and tradespeople wanting more local enquiries through search.
Online retailers wanting to increase organic traffic and reduce reliance on paid advertising.
Solicitors, accountants, consultants and professional firms looking to grow their client base through search.
Businesses selling to other businesses who want to generate more inbound leads through organic search.
Hotels, restaurants, attractions and tourism businesses wanting to reach visitors searching across NI.
If you have a website and want more people to find it, we can help regardless of your sector or size.
A lot of agencies offer SEO. Not all of them understand the Northern Ireland market. Here is what makes SplinterSEO different.
We live and work here. Our knowledge of the NI market, its towns and its search landscape informs everything we do.
No account managers or middlemen. You deal directly with the person doing the work from your first conversation to your monthly report.
We focus on what moves the needle for your business in Northern Ireland, not on hitting arbitrary activity targets.
Clear monthly reports that show what is improving, what is driving results and what we are working on next. No fluff.
We work with businesses across Northern Ireland and beyond. Whether you are in Belfast city centre or a smaller town, we can help you rank in the areas that matter to your business.
The best SEO strategy is one built around the realities of your market. We have deep experience across a wide range of industries and business models.
Category pages, product schema, faceted navigation and duplicate content. We drive organic revenue for online retailers.
Learn more ›Longer sales cycles, niche audiences and high-value keywords. We build SEO strategies that generate qualified inbound leads.
Learn more ›Solicitors, accountants, consultants and advisors. We help professional firms attract clients through search.
Learn more ›Bottom-of-funnel pages, comparison content and programmatic SEO for software companies competing on intent-rich keywords.
Learn more ›Large-scale websites with complex governance, multiple stakeholders and significant organic opportunity. Strategy that scales.
Learn more ›Focused, practical SEO for businesses that need results without a big agency price tag. No padding, no fluff.
Learn more ›Different platforms come with different SEO challenges. We know the quirks of every major CMS and framework, and we know how to get the best out of each one.
From Yoast to Rank Math, Core Web Vitals to custom post types. We handle WordPress SEO end to end.
Learn more ›Collection pages, duplicate URLs, canonical issues. We fix Shopify's structural SEO problems and grow organic revenue.
Learn more ›Metadata APIs, SSR vs SSG decisions, dynamic routes and sitemap generation done properly for modern React apps.
Learn more ›Enterprise eCommerce SEO for Magento 2 stores. Faceted navigation, hreflang, crawl budgets and more.
Learn more ›Getting the most out of Squarespace's limited SEO settings. We work within the platform's constraints to maximise your visibility.
Learn more ›Making Wix work harder in search. We configure meta data, structured data, page speed and crawlability on Wix sites.
Learn more ›Headless CMS SEO with Sanity.io. Schema, metadata and structured content pipelines built to rank.
Learn more ›Deployment-level SEO for Vercel projects. Edge config, redirects, Core Web Vitals and metadata at the framework level.
Learn more ›We follow a clear, repeatable process for every client. You always know what we are doing, why we are doing it, and what to expect next.
We learn your business, your market and your goals before touching a keyword or a page.
A full review of your current SEO health: technical, on-page, content and authority.
A prioritised plan built around your specific opportunities, not a generic template.
We implement, advise your team and coordinate with developers as needed. Work gets done.
Plain-English monthly reports that explain what happened, what changed and what comes next.
We work on rolling monthly arrangements. You stay because the work is delivering, not because you are tied in.
No vanity metrics, no jargon. Every report explains what the numbers mean for your business in straightforward terms.
The specialist who agrees your strategy is the one delivering it. No handoffs to less experienced team members once the contract is signed.
Good SEO builds on itself. Every improvement we make increases the value of the next one. We plan for long-term gains, not quick fixes.
SplinterSEO is a pure-play SEO agency based in Northern Ireland. We do one thing: search engine optimisation. No web design, no paid ads, no social media management. Just SEO, done properly.
Every client works directly with a senior specialist who understands the Northern Ireland market, knows how local and national search actually behaves, and takes responsibility for the work from day one. No account managers passing messages between you and the person doing the job.
We work with businesses across Northern Ireland and the wider UK, from independent traders and professional services firms to eCommerce retailers and enterprise-scale websites. The approach is always the same: honest analysis, clear strategy, and work that compounds over time.
More about usWe are not a full-service agency with SEO bolted on. Every hour we work, every decision we make, is focused entirely on organic search.
Your project is handled by an experienced specialist, not passed down to a junior after the pitch. The person you speak to is the person doing the work.
Based in North Down, we understand the NI market, its search behaviours and its quirks. Local knowledge that a remote national agency cannot replicate.